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August 1st, 2016, 07:39 PM  #1 
Senior Member Joined: Oct 2013 From: New York, USA Posts: 573 Thanks: 79  I'm Looking For A Political Polling and Statistics Textbook
What I know: I know the basics of mean, median, mode, and standard deviation. I make guesses and use Excel to calculate correlations. I learned one variable statistics, hypothesis testing, and confidence intervals, but I don't remember all of the statistics I learned. I remember that correlation does not prove causation, and that when working one variable statistics, it is important to not have lurking variables. I remember that experiements are done doubleblind with a control group and an experimental group. I remember that if the respondents select themselves, the sample isn't random. I read a funny example of what percent of parents said having kids wasn't worth it, where the parents who responded liked their kids less than the average for all parents. In Spring 2005, I read an earlier edition of the book described at The Basics of Social Research / Edition 6 by Earl R. Babbie  9781133594147  Paperback  Barnes & Noble and I still have the book to refer to if necessary. What mathematics I do not want in the book I'm looking for: Momentgenerating functions (I couldn't understand them) Anything requiring knowledge of more than one semester of calculus What I want to learn: One variable statistics, multivariable statistics (but not a ton of variables), knowing how many people to sample to get a certain standard deviation An example of studying how much a candidate thinks he or she would benefit from television advertising vs. radio advertising (or another type of advertising) and comparing the price of each would be useful. I'm interested in decisions before polling, such as question writing, answer choices, and the demographics the respondents need to have to be close to the populations; and decisions after polling. What can be in the book, but not excessively: The book can have information on how to decide what people to call to survey, but I don't want too much focus on collecting the information. I don't want to call people to ask them to participate in the poll. I don't want a book that requires specific statistical software or a programming language. I don't want a book that mostly just teaches how to research. I read the book described at The Battle for Congress: Consultants, Candidates and Voters by James A. Thurber, Paperback  Barnes & Noble and I would consider becoming a political consultant if I became qualified. 

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