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July 3rd, 2013, 08:28 AM   #1
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Sales conversion linked to sales enquiries and orders


I am not a maths genius so I'll try to explain it as clearly as I can.

I am trying to find a graph which I can use to demonstrate the relation between three variables the fourth value is month:

- Number of sales enquiries
- enquiry/sales conversion
- order processing

It is easy to see the relationship if I look at two variables e.g. enquiries / (enquiry/sales conversion) or enquiries / order processing but what I need is to generate a visual presentation that shows me the relation between the three and ideally at what stage I reach the optimum enquiry/sales conversion.

I have attached an excel work sheet with the data that I am looking at and I am trying to find out what the combination enquiries and orders has on the conversion rate.

The obvious conclusion is that if a sales person spends a lot of time executing orders he will have less time on converting enquiries, however if there are only a few enquiries to deal with at the time when he is busy executing orders then he can still have a high conversion percentage.

On the other hand if he has few orders but lots of enquiries to deal with, then he can also have a low conversion...

Not every enquiry will convert into a sales so although I would like a higher conversion I assume that 25% of the enquiries are 'convertable' and that the remaining 75% would never convert to a sales no matter what we do.

So how, in graphical form, can I see what combination between enquiries and orders will give me the best enquiry / sales conversion or in other words, what impact has a busy order month with lots of enquiries have on my conversion figure?

I have been struggling with this and look forward to receiving some suggestions (in plain English please as I am not a maths genius.)


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July 3rd, 2013, 08:55 AM   #2
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Re: Sales conversion linked to sales enquiries and orders ... 24&bih=662
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