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May 25th, 2016, 12:31 AM  #1 
Newbie Joined: May 2016 From: Belgium Posts: 1 Thanks: 0  Value in social media
Hello guys, I wanted to know if my calculation in of a popular's value in social media are "correct". My calculations was based on how much a popular earns for a picture in the Instagram. I don't know if I should based my calculation on something else, I'm trying to find how much a popular in the social media should be paid for an Advertising campaign. So this is my calculation: name: Bar Refaeli Likes~: 42.2k followers: 2.1m Salary: 10k15k \$ for 1 photo The equation: L = number of Likes Al = Likes value (\$) F = number of followers Af= Followers value (\$) S = salary (LxAl)+(FxAf) = S is that the right equation to do? And if yes, how can I find Al and Af? Thanks for replaying, Yoni42 Last edited by skipjack; May 30th, 2016 at 02:37 PM. 
May 30th, 2016, 10:39 AM  #2  
Senior Member Joined: May 2016 From: USA Posts: 1,038 Thanks: 423  Quote:
I am not sure that your question is answerable. Your equation has some intuitive plausibility, but that does not mean that it reflects actual practice in the market. Furthermore, as your question implies, your equation requires actual values from the market. I for one know nothing about that market or prices for advertising on social media. Last edited by skipjack; May 30th, 2016 at 02:36 PM.  

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