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May 25th, 2016, 12:31 AM   #1
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Value in social media

Hello guys, I wanted to know if my calculation in of a popular's value in social media are "correct".
My calculations was based on how much a popular earns for a picture in the Instagram.
I don't know if I should based my calculation on something else, I'm trying to find how much a popular in the social media should be paid for an Advertising campaign.
So this is my calculation:

name: Bar Refaeli
Likes~: 42.2k
followers: 2.1m
Salary: 10k-15k \$ for 1 photo

The equation:

L = number of Likes

Al = Likes value (\$)

F = number of followers

Af= Followers value (\$)

S = salary

(LxAl)+(FxAf) = S

is that the right equation to do? And if yes, how can I find Al and Af?
Thanks for replaying,
Yoni42

Last edited by skipjack; May 30th, 2016 at 02:37 PM.
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May 30th, 2016, 10:39 AM   #2
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Quote:
Originally Posted by yoni42 View Post
Hello guys, I wanted to know if my calculation of a popular [what]'s value on social media is "correct". Popular is not a noun in English; it is an adjective only. Furthermore, it is not correct to use an adjective in place of a noun in English except in some rare situations. Did you perhaps mean "celebrity"?

My calculations were based on how much a popular [what] earns for a picture on Instagram.

I don't know if I should base my calculation on something else. I'm trying to find how much a popular [what] on social media should be paid for an advertising campaign.

So this is my calculation:

name: Bar Refaeli
Likes~: 42.2k
followers: 2.1m
Salary: 10k-15k dollars for 1 photo

The equation:

L = number of Likes

A_L = Likes value in dollars

F = number of followers

A_F= Followers' value in dollars

S = salary

(L * A_L)+(F * A_F) = S

is that the right equation to do? And if yes, how can I find Al and Af?
Thanks for replaying,
Yoni42
I have tried to correct your English and clean up your notation so your question can be comprehended. I apologize if I erred.

I am not sure that your question is answerable. Your equation has some intuitive plausibility, but that does not mean that it reflects actual practice in the market. Furthermore, as your question implies, your equation requires actual values from the market. I for one know nothing about that market or prices for advertising on social media.

Last edited by skipjack; May 30th, 2016 at 02:36 PM.
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