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December 22nd, 2015, 07:30 AM   #1
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Non-Mathematician seeks Mathematical Solution!

Hi everyone: first time posting.

I am trying to create an index from 3 or 4 data points for my goal tracking at work, but I have no idea what I'm doing, other than I want a value that represents the relationship between the 3 (or 4) data points. Here's the explanation:

1) The number of different keywords that are bringing traffic to the site. Quantity of keywords is a good sign.

2a) An even better sign are the number of non-branded keywords that appear in the top 10, or on page 1 of Google.

2b) With each keyword is associated an estimated volume of traffic that comes from that keyword. So ideally you want keywords with high volume in the top 10 of google.

3) Total estimated traffic from organic search.

Ideally I would weight the keywords with more volume, measure how many of these keywords are in the top ten (another weight?), how many keywords in total drive traffic to the site, and how much that traffic is.

That said, I have no idea how best to represent this mathematically. Can use any help I can get. Even just pointing out what kind of index I need to create or how to best weight the data would be of use.

Thanks in advance!
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May 3rd, 2016, 07:18 PM   #2
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What results do you have? The frequency of each keyword compared to the total frequency and the percent of traffic from each keyword are things that add up to 100% and can be expressed as a pie chart. If you're looking to come up with what keywords will get the most traffic, I don't know.
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