|January 8th, 2017, 01:40 AM||#1|
Joined: Jan 2017
Watch Golden Globe Awards Online
Streaming sites have been beating traditional media companies for TV awards for several years now at the Golden Globes and the Emmys. But, 2017 could be the year when either Amazon or Netflix finally makes some noise in the film categories. Both companies have been spending a lot of money to churn out more and more original films—while also navigating awards rules that require films to be released in theaters for at least a week—including Amazon paying $10 million for Best Picture contender Manchester by the Sea, a devastating drama starring Casey Affleck, at the Sundance Film Festival last winter. That movie earned five nominations for Amazon at this year’s Golden Globes, while Netflix scored one in a film category for the foreign feature Divines, a French crime drama.
Both Amazon and Netflix are vying to become the first streaming service to win an Academy Award (Netflix has been nominated in the documentary category in past years), and a Golden Globe win for one of those films would put them on the path to making industry history. At the end of the day, it may be difficult to quantify the monetary value of a Golden Globe or Oscar win for a studio. But, award wins can certainly further legitimize content companies like Amazon and Netflix while helping them compete with traditional media for talent and viewers.
How many people will Watch Golden Globe Awards Online? Ratings for the program dipped in each of the past two years following a 2014 peak when more than 20 million people tuned in to watch Tina Fey and Amy Poehler host their second of three straight Golden Globes. Last year’s return of host Ricky Gervais saw Globes viewership dip nearly 5% from Fey-Poehler’s final turn in 2015 (though last year’s numbers were better than the last time Gervais hosted, in 2012).
Of course, TV ratings for entertainment industry award shows (and other live events) have been dropping for several years, as overall broadcast television audiences continue to decline. Part of that decline has to do with the rapid growth of entertainment options—including the proliferation of programming on varying cable networks and the rise of streaming sites—that will be well-represented at the Golden Globes by nominees ranging from Amazon and Netflix to FX and Starz.
It’s reflective of the shifting landscape in the entertainment industry and, for those who do tune in on Sunday, the evening could serve as a reminder that these companies are competing for more than just awards.